We aspire to be the leading bird club in Africa and have a strong and growing membership.
The following attributes describe our club:
- We have a strong relationship with BirdLife South Africa.
- We are a friendly dynamic and enthusiastic club in which both families and individuals of diverse backgrounds, both young and old, feel at home.
- We cater for a variety of interests.
- We are conservation minded and active in conservation initiatives.
- We are a community of active citizen scientists.
- We support academic research.
- We are informative and communicate well.
- The club is soundly governed and is financially strong, able to meet short and long term goals.
- We are well connected to relevant stakeholders.
- We support outreach and conservation education initiatives into communities.